Work samples

I’m a writer who loves telling stories. I’ve been lucky enough to work with lots of clients who recognise the importance of well-chosen words – and the impact powerful storytelling has on their customers and on their business.

BBC

I have so much respect for the amazing craftspeople who work in the media. This job for the BBC was a treat to research and write.

 

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ICELAND FROZEN FOODS

I wrote for Iceland at a time when the brand was reinventing itself as an irreverent Mums’ Champion. This ‘Fanzine’ was designed to demonstrate their new positioning and tone of voice to their own people.  IMG_2899

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NEW ZEALAND TOURISM BOARD

The data people had done their job and wanted to target the newly-retired. They knew women tended to make travel decisions in this age group so I wrote a travel diary from the point of view of a 60something. Obviously something of a challenge, but with much imagining I think I just about pulled it off…(!)

 

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CARTESIAN SOFTWARE CONSULTANCY

The chaps who launched Cartesian are huge brain-boxes when it comes to technology. But they’re also interested in the arts, sport, history, philosophy… So naming themselves after Rene Descartes made perfect sense. They employed similarly wide-brained young technologists, and the tone of voice was designed to reflect their intelligent but relaxed approach.

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PRET A MANGER

Pret had booked advertorial space in the Telegraph and needed a last minute filler…

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FIELD 

There are so many good causes to write about. I’ve written for Greenpeace and WWF in the past, but sometimes working for a really small, committed organisation with a strong, niche remit is the most satisfying of all.

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